Existing customers bought in spite of barriers to sale, so they're no help in identifying the barriers. Listen to them to increase your product's value, but listening to them to increase sales is classic survivor bias.
Shipping is a feature. A really important feature. Your product must have it.
Why is the Ice Cream Glove a bad idea? After all, it does solve a real problem. As Ali G says, the target market is people who like ice cream combined with people who have hands. It’s a terrible idea because it doesn’t solve a very important problem. Startups make this mistake all the time, sometimes inventing dramatic new technology that can’t find early adopters, because it doesn’t really make anyone’s life better.Excellent point! Just because something is useful doesn't make it a Good Idea.
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